by Brad Graber | Oct 29, 2016 | On Being a Writer
Being a new author, I’ve learned late in the process that we should be writing for a target audience. If you don’t know your reader, how can you know how to reach them? Okay. That makes sense. It’s marketing 101. You can’t provide someone what they need unless you...
by Brad Graber | Oct 28, 2016 | On Being a Writer
I grew up in NYC in a high-rise building, living on the 6th floor, so you’d think it would be a no-brainer for me to come up with an elevator pitch for my book. I’ve spent countless hours riding up and down – not to mention stuck between floors...
by Brad Graber | Oct 17, 2016 | On Being a Writer
Ever think of using beta readers for that new book that you’re about to self-publish? Beta testing is a “best-practice” approach in healthcare to confirm that IT technology is “clean” ahead of widespread adoption. So why should you think about beta readers? You’ve...
by Brad Graber | Oct 10, 2016 | On Being a Writer
Patience is a Virtue You’ve just published your book on Amazon and you’re getting nervous. You’ve read all the tips from the self-help gurus. You need to be out there connecting with your audience. Promoting, selling, and marketing. You’ve sent off an announcement to...
by Brad Graber | Sep 10, 2016 | On Being a Writer
Struggling with the decision to hire a proofreader? It seems like it should be a no-brainer. After all, who can possibly write a novel while they’re busy checking grammar, punctuation, and spelling? Certainly, not me. But as Indie authors, we’re on a tight budget. So,...
by Brad Graber | Aug 12, 2016 | On Being a Writer
Okay. I admit it. I was a shy child. More interested in my inner world than anything going on around me. So my parents considered it their duty to make sure that I developed into a socially well-adjusted human being. The mantra: If you want to have friends, you have...
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